Most Amazon sellers are taught to do everything themselves. Learn PPC. Write your own copy. Manage your own campaigns. The result? You become a highly skilled but overworked operator running yourself instead of a business owner building something that works for you.
This session changes that.
Instead of doing everything yourself, you learn how to structure the operation properly by putting the right people in the right roles and managing from the top. Your job is not execution. Your job is oversight and decision-making.
In this session, we cover:
- How to acquire UPC codes and test category permissions before committing inventory
- How to navigate trademarking and leverage Amazon’s IP Accelerator program
- Building your team: why you need a professional photographer, a digital graphic designer, and a campaign manager
- What each specialist’s role entails and how to vet them before hiring
- Where to find and hire these specialists with a focus on quality and reliability
- How to interpret PPC performance data—understanding ACOS, TACOS, and how these metrics evolve
- How to oversee and adjust campaigns as the owner, making strategic decisions, not just reacting
This session gives you a step-by-step framework so you’re not just doing it all alone—you’re building a structure that scales.
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