The 4 Lenses of Scrutiny
We start with your hyper niche and apply the four lenses to uncover marketplace opportunities
The Seller
Start by understanding your competition. We examine top-performing sellers in your hyper-niche
The Reviewer
By studying their feedback and expectations, we identify opportunities for refinement, differentiation, and excellence.
The Buyer
This lens ensures that your product addresses real problems and creates real value.
The Scholar
This lens provides the deep understanding necessary to communicate effectively with factories, ensuring your product is feasible, durable, and well-designed.