6 Paths of Creation
Our proven framework considers every possible angle to add product value.
New Invention
Creating new and original solutions to unmet needs
Design
Enhancing ergonomics, functionality, or aesthetics.
Frankenstien
Combining existing ideas to create new products of value
Positioning
Reframing or rebranding an existing product to target a different market
Simplicity
Creating solutions that are clear, intuitive, and effortless
Natural Progression
Adapting proven ideas from one industry into another.